Proposals To Establish a Yorkville Highlands Viticultural Area and Realign the Southern Boundary of the Mendocino Viticultural Area (95F-020P)

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The Bureau of Alcohol, Tobacco and Firearms (ATF) is considering the establishment of a viticultural area located in Mendocino County, California, to be known as ``Yorkville Highlands,'' and the extension of the southern boundary of the Mendocino Viticultural Area to coincide with the boundary of the proposed area. These proposals are the result of a petition filed by Mr. William J.A. Weir for the Yorkville Highlands Appellation Committee and a related petition filed by Ms. Bernadette A. Byrne, Executive Director of the Mendocino Winegrowers Alliance. ATF believes that the establishment of viticultural areas and the subsequent use of viticultural area names as appellations of origin in wine labeling and advertising allow wineries to designate the specific areas where the grapes used to make the wine were grown and enable consumers to better identify the wines they purchase.