The Coca Cola Bottling Company of the Southwest; Prohibited Trade Practices and Affirmative Corrective Actions

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This final order requires Coca Cola Bottling Company of the Southwest to divest the Dr Pepper franchise it acquired from San Antonio Dr Pepper Bottling, within 12 months. If the divestiture is not completed within that period, the Commission may appoint a trustee to complete it. In addition, the order requires the respondent to obtain Commission approval before acquiring any branded carbonated soft drink interests in any area in which it already makes, distributes or sells branded concentrate or syrup, or branded carbonated soft drinks.