California and Hawaiian Sugar Co.

摘要

California and Hawaiian Sugar Company (``C&H''), a respondent in Docket No. C-2858, is subject to an order prohibiting it from representing that its granulated sugar is different or superior unless (a) such difference or superiority relates to a consumer use of such sugar which is specified in the advertisement; (b) such difference or superiority is substantiated; and (c) such substantiation includes competent and reliable evidence that the difference or superiority is discernible to or of benefit to the class of consumers to whom the representation is directed. C&H filed a petition on December 16, 1993, requesting that the Commission reopen and modify the order to allow C&H to advertise all truthful, nondeceptive differences between its sugar and competing sugar that are substantiated by competent and reliable evidence. In the alternative, C&H requests that the Commission vacate the order. This document announces the public comment period on this petition.