The American Tobacco Company; Proposed Consent Agreement With Analysis To Aid Public Comment

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In settlement of alleged violations of federal law prohibiting unfair acts and practices and unfair methods of competition, this consent agreement, accepted subject to final Commission approval, would prohibit, among other things, a Stamford, Connecticut based company from disseminating ads for Carlton or any other cigarettes that represent that consumers will get less tar or nicotine by smoking any number of cigarettes of any of its brands than by smoking one or more cigarettes of any other brand, unless such representations are both true and substantiated by competent and reliable scientific evidence.