Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Order

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The U.S. Department of Agriculture (Department) is seeking comments on a proposal for a national, industry-funded promotion and information program for fresh cut flowers and fresh cut greens (cut flowers and greens). An order for the proposed program--the Fresh Cut Flowers and Fresh Cut Greens Promotion and Information Order--was submitted to the Department by the Promoflor Organizing Group, Inc. The Department is also seeking comments on proposals submitted by the Florists' Transworld Delivery Association and the Produce Marketing Association which cover only one portion of the proposed order. Under the proposed order, handlers would pay an assessment based on their gross sales of cut flowers and greens, regardless of the country of origin, to the proposed National PromoFlor Council. Composed of handlers, growers, importers, and retailers, the Council would use the assessments collected to conduct a generic promotion and information program to maintain, expand, and develop markets for cut flowers and greens.