Impact of Arbitron Audience Ratings Measurements on Radio Broadcasters

概要

This document seeks comment on issues relating to the commercial use of a radio audience measurement device, developed by Arbitron, Inc., known as the portable people meter ("PPM"). It asks about the effects of the PPM methodology on competition and diversity, whether it is sufficiently accurate and reliable to merit the Commission's continued reliance on it, and the Commission's jurisdiction to take action in this area should it find an adverse effect in any of these areas.