Natural Innovations, Inc.; William S. Gandee; World Media T.V., Inc.; Analysis To Aid Public Comment

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In settlement of alleged violations of federal law prohibiting unfair or deceptive acts or practices and unfair methods of competition, these two consent agreements, accepted subject to final Commission approval, would, among other things, require the respondents to have scientific proof to back up any pain relief or other health or medical benefit claims they make in the future. The agreement settles Commission allegations stemming from the advertising and sale of Natural Innovation's ``The Stimulator,'' a purported pain relief device widely advertised in an informercial titled ``Saying No To Pain,'' which was created and distributed by World Media.