Zdrowie i gospodarka · 12.08.1997
Draft Guidance for Industry; Consumer-Directed Broadcast Advertisements; Availability
The Food and Drug Administration (FDA) is announcing the availability of a draft guidance entitled ``Consumer-Directed Broadcast Advertisements.'' The draft guidance is intended to provide information to enable product sponsors to fulfill the requirements for consumer- directed broadcast advertisements, while providing consumers with required risk information about the advertised products. This draft guidance represents the agency's current thinking on consumer-directed broadcast advertisements for prescription drugs for humans and animals, and human biological products. The agency requests comments on this draft guidance.