Finance & markets · 07/11/1996Updated: 10/18/2026 · 1 min read
Use of Distilled Spirits Terms in Labeling and Advertising of Malt Beverages; Use of the Term ``Margarita'' in Labeling Distilled Spirits
Summary
Heublein, Inc. has petitioned the ATF to issue new rules for labeling and advertising distilled spirits and malt beverages, including restrictions on using terms like 'Margarita' to describe products that don't contain tequila. The ATF has already approved labels for malt-based cocktails with 'Margarita' provided they clearly identify the product as a malt beverage.