Regulation & law · 20/11/2007

TTB Proposes Revision to American Viticultural Area Regulations to Address Brand Name Impact and Clarify AVA Establishment Rules

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has proposed changes to its regulations regarding the establishment of American viticultural areas (AVAs), aiming to address the potential impact on established brand names and provide clearer standards for AVA establishment within existing AVAs, as well as clarify rules for viticultural area petitions and wine labeling purposes.