Konkurencja i konsument · 6.05.1998

Interpretation of Rules and Guides for Electronic Media; Request for Comment

The Federal Trade Commission (``Commission'') seeks comment on its proposal to issue a policy statement regarding the applicability of its rules and guides to newer forms of electronic media, such as e- mail, CD-ROMs, and the Internet (hereinafter collectively referred to as ``electronic media''). This Federal Register Notice (hereinafter ``Notice'') does not contain a proposed policy statement. This Notice is intended to provide a discussion of the issues that would be addressed in a future policy statement and to solicit public comment on these issues. The Commission believes that such a policy statement would (1) clarify the extent to which the Commission's rules and guides apply to representations disseminated through, and activities occurring on, electronic media; (2) provide guidance to the public as to how to comply with the Commission's rules and guides in advertising products and services and conducting commercial activities using electronic media; (3) interpret certain terms in light of the use of electronic media and provide guidance regarding how electronic media could be used to comply with the affirmative disclosure requirements of the rules and guides; and (4) advise