Konkurencja i konsument · 20.02.1997

Zale Corporation; Analysis to Aid Public Comment

In settlement of alleged violation of federal law prohibiting unfair or deceptive acts or practices and unfair methods of competition, this consent agreement, accepted subject to final Commission approval, would require, among other things, the Irving, Texas-based jewelry retailer to disclose, clearly and prominently, the nature of the pearl jewelry it sells and would mandate that company stores display consumer information about the definition of natural, cultured, imitation pearls. The complaint accompanying the consent agreement alleges that Zale deceptively advertised its ``Ocean Treasures'' line of limitation pearl jewelry as composed of cultured pearls.