Konkurencja i konsument · 21/03/1997

Gerber Products Company; Analysis To Aid Public Comment

In settlement of alleged violations of federal law prohibiting unfair or deceptive acts or practices and unfair methods of competition, this consent agreement, accepted subject to final Commission approval, would prohibit, among other things, the baby food company from representing the extent to which doctors or other health professionals recommend baby and toddler foods or from representing any recommendation or endorsement of these products unless it has competent and reliable evidence that substantiates the claim. Gerber also would be prohibited from misrepresenting any survey or research. The complaint accompanying the consent agreement alleges that Gerber claimed that four out of five pediatricians recommend Gerber baby food, when in fact, the study on which Gerber relied showed that only 12 percent of the pediatricians surveyed recommended Gerber.