Konkurencja i konsument · 2.07.1997
Zale Corporation; Prohibited Trade Practices, and Affirmative Corrective Actions
In settlement of alleged violations of federal law prohibiting unfair or deceptive acts or practices and unfair methods of competition, this consent order prohibits, among other things, the Texas-based chain of retail jewelry stores from misrepresenting the composition or origin of any imitation, cultured or natural pearl product. The consent order requires the respondent to include a word such as ``artificial,'' ``imitation,'' or simulated'' in close proximity to any representation that an imitation pearl product contains pearls; and to include a word such as ``cultured'' or ``cultivated'' in close proximity to any representation that a cultured pearl product contains pearls. In addition, the consent order requires the respondent, for three years, to make available to consumers in their stores an information sheet that describes the origin of imitation, cultured or natural pearls.