Konkurencja i konsument · 15.06.1995
Gateway Educational Products, Ltd., et al.; Prohibited Trade Practices, and Affirmative Corrective Actions
In settlement of alleged violations of federal law prohibiting unfair acts and practices and unfair methods of competition, this consent order prohibits, among other things, a California-based corporation and two officers from making reading and comprehension claims for their ``Hooked on Phonics'' reading program or any other educational program or product without possessing and relying upon competent and reliable substantiating evidence. In addition, it prohibits them from representing that any endorsement represents the typical or ordinary experience of consumers with any educational program or product without possessing and relying upon competent and reliable substantiating evidence.