BBDO Worldwide, Inc. Reaches Settlement with FDA Over Misleading Frozen Yogurt Advertisements

BBDO Worldwide, Inc., a New York City-based advertising firm, has agreed to a consent agreement with the FDA to stop misrepresenting fat, calorie, and cholesterol content in frozen yogurt, sorbet, and most ice cream products, following allegations of unfair practices in advertisements for Haagen-Dazs frozen yogurt products.

Original source language: Federal Register — Federal Trade CommissionOpen original release →

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