Konkurencja i konsument · 27/10/1995

BBDO Worldwide, Inc.; Consent Agreement with Analysis To Aid Public Comment

In settlement of alleged violations of federal law prohibiting unfair acts and practices and unfair methods of competition, this consent agreement, accepted subject to final Commission approval, would, among other things, prohibit a New York City-based advertising firm from misrepresenting the amount of fat, calories, or cholesterol in any frozen yogurt, any frozen sorbet, and most ice cream products. The alleged violations stem from the firm's role in developing certain advertisements for Haagen-Dazs frozen yogurt products.